Women’s Empowerment Day

Yesterday I was honored to be a part of Women’s Empowerment Day, Orange County hosted by California Women Lead.  During the seminar about effective communication we were asked to write about our personal brand.

This exercise was so powerful I have to share what I wrote here:

I am a badass visionary leader who devotes my research and writing to empowering women and girls so that they can rise up and change the world.

I am a political she-devil and social worker who is engaged in social justice and advocacy research that will lead to every woman having the opportunity to raise strong and healthy families.

I am a loving, powerful, punk rock inspired public speaker whose professional experience as a lobbyist and fundraiser has helped numerous non-profit organizations raise millions of dollars.

I am a talented and experienced researcher who is adept at policy analysis and coalition building that leads to long lasting social change.

I am a mother, a wife, and a PhD student.
I am an activist, a bringer of people, and a healer.
I am engaged, passionate, fearless, and driven.
I am saucy, big, loud, bold, fiery, and fierce.
I am passionate, brilliant, and unapologetic.


In order to see if I live up to my brand I asked my followers on Facebook to write the first word that came to mind when they thought of me.

Their words were so powerful I have to share them here:

Badass, inspirational, biteable, courageous, spunky, itshallbedone, unabashed, wise, energy, confident, sister, inspirational, fearless, force, delicate, boobies, fierce, zany, awesome, badass, funny, passionate, awesome, powerful, energy and love, electrifying, radical, awesome, wild, Big Faye, brave, powerful, strong, powerful, funny, fierce, brilliant.

These responses were so incredible because they helped me see that I am truly living my brand.  I have embodied my core desired feelings by remaining true to myself and what I want to project to the world.



About Melissa Bird

Melissa Bird is a passionate feminist who has turned her education in social work into a career advocating for children, women and their families. She is a fierce believer in preparing women for leadership roles in politics and has a wealth of experience working with policy makers, community leaders, and other stakeholders to improve access to reproductive health care for women, men and teens. In 2006, Melissa became the Vice President of Public Affairs for Planned Parenthood of Utah where she quickly took a struggling political organization from mediocre to powerhouse in just a few years. Melissa has written and passed into law six pieces of legislation that aim to help disadvantaged homeless youth find shelter and women and their families obtain unfettered access to reproductive health care. A spirited public speaker, Melissa derives great joy from speaking to groups of all sizes about social justice advocacy, reproductive health, women’s empowerment, and fundraising. Melissa has presented workshops at many conferences throughout the country such as: Planned Parenthood Federation of America-State Public Affairs Network: New Public Affairs Staff Orientation—Washington D.C. Planned Parenthood Federation of America-Innovations & Generations Conference—Seattle, Washington Troubled Youth Conference—Snowbird, Utah Child Welfare League of America National Conference—Washington D.C. U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration, Center of Mental Health Services Conference-Collaborative Approaches to Successful Transition for Children, Youth, and Families within System of Care—Dallas, Texas Melissa has played many roles throughout her life including preschool teacher, professional lobbyist, university professor, non-profit executive, wife and mother. Throughout her life and her career, Melissa has always held a deep conviction that she is here to empower others in order to improve the lives of women and children throughout the world.
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